What is Appreciative Inquiry?

We consider this as one of the most original and important approaches of the 21st century. Invented in the United States in the 1980s, Appreciative Inquiry gained a solid reputation in other countries.

We have put together a video that details the approach – applicable for individuals, teams and organizations. The video presents:

  • The history of A.I.

  • Fundamentals principles

  • Possible applications

What is Appreciative Inquiry ? 

A more personal video on Appreciative Inquiry, directed by Joep C. de Jong (The Netherlands), a first generation A.I. practitioner.

Joep is part of the group of 12 practioners working with founder David Cooperrider on defining the future of Appreciative Inquiry.

Joep is currently doing doctoral work on Appreciative Leadership and is using films to build the basis for his dissertation.


In difficult times, Appreciative Inquiry allows you to see the light in the tunnel and not just at the end of the tunnel!

An initiative that we took during COVID to encourage us to stand firm and see the opportunities in these constraints.

You can find the product of this initiative which has turned into a daily intervention that you will find here #30daysaappreciativeinspiration

Some customers testimonials

An operation at Philips Lighting Automotive

An example at Savencia Bongrain

Positive Transformation (conference)

A business review at Philips Lighting Automotive

These operations are described in more detail

on the website