What is Appreciative Inquiry?

We consider this as one of the most original and important approaches of the 21st century. Invented in the United States in the 1980s, Appreciative Inquiry gained a solid reputation in other countries.

We have put together a video that details the approach – applicable for individuals, teams and organizations. The video presents:

  • The history of A.I.

  • Fundamentals principles

  • Possible applications

What is Appreciative Inquiry ? 

A more personal video on Appreciative Inquiry, directed by Joep C. de Jong (The Netherlands), a first generation A.I. practitioner.

Joep is part of the group of 12 practioners working with founder David Cooperrider on defining the future of Appreciative Inquiry.

Joep is currently doing doctoral work on Appreciative Leadership and is using films to build the basis for his dissertation.